How to Get Your CFO to Say “Yes” in 2026
A survival guide for CMOs across Asia and Australia backed by data, built for budget meetings.
Is it that time already?
Yes! The end of the year looms, your campaigns are still live, and you haven’t even spent down your 2025 budget, yet finance is already in full 9+3 mode, 10+2 forecasts flying, and next year’s “flat-to-down” budget whispers are making the rounds.
Sound familiar?
Welcome to the CMO’s end-of-year paradox: deliver short-term growth now whilst defending long-term investment for next year.
It’s like changing the tyres while the car’s still moving and the CFO’s in the passenger seat holding the calculator.
But what if you could stop playing defence and start shaping the conversation?
That’s exactly what Analytic Partners’ new campaign, “Defence Against Budget Cuts,” and its accompanying APAC Marketer’s Budget Playbook, were built for.
How to Get Your CFO to Say “Yes” in 2026
Inside you’ll find six CFO-ready arguments built on ROI Genome® data from thousands of campaigns across the region.
This isn’t fluffy advice. It’s a hardnosed case for why balanced marketing deserves budget in tough conditions and why cutting brand is the most expensive “efficiency” you’ll ever chase.
The guide lays out six evidence-backed arguments every CMO should have locked and loaded before their next budget meeting. Without giving too much away, here’s a glimpse at what’s inside:
How to translate creativity into capital language — speaking in growth, not “impressions”.
Why brand + performance is your strongest financial hedge, not a balancing act.
How to rebrand “test & learn” as risk management, so experiments stop sounding like gambling.
A smarter way to structure budgets to not be spend lines. And much more…
It’s a playbook for shifting perception — from marketing as a cost to marketing as an engine of enterprise growth. And it’s built with the credibility of hard data, not soft promises.
Flip the Script Before Finance Does
CFOs don’t wake up wondering how to fund your campaign. They wake up wondering how to fund growth. Your job is to prove that those two things are the same.
Analytic Partners’ guide gives you the data, language, and confidence to do just that — and to walk into 2026 budget season ready to defend not just your spend, but your strategy.
👉 Download the playbook: How to Get Your CFO to Say “Yes” in 2026.
Because the best defence isn’t a tighter budget. It’s a stronger argument.