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Feb 4
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Nikki Taylor's avatar

Thanks for sharing some real-life experience — it’s always helpful for readers to hear others are seeing the same patterns. That beauty brand example is a great illustration: plenty of traffic, but almost no incrementality. And yes, that’s exactly where MMM earns its keep.

Nikki Taylor's avatar

Thanks for sharing some real-life experience it’s always helpful for readers to hear others are seeing the same patterns. That beauty brand example is a great illustration: plenty of traffic, but almost no incrementality. And yes, that’s exactly where MMM earns its keep.