C'mon, it was inevitable we would launch a podcast and here it is, our imaginatively titled 'The CMO Office Podcast'! Good for us, but why would you listen (or watch - it's on YouTube as well!)?
Because each month I'm sitting down with a different marketing leader, or leaders, to extract from them the data and expertise that landed them a seat in the C-suite.
For the first episode I'm warming up by grilling my boss, Paul Sinkinson, about his problem with last click attribution and what he would measure instead. I also try to get him to recreate his infamous "inflatable clown" dance from TikTok!
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Along the way I get Paul to explain:
The impact of creative on your ROI
How brand messaging impacts performance
The shocking truth behind how much influence marketers actually have on a business
Why traditional channels like TV and billboards still matter
How going "dark" on marketing can devastate your brand for years
He also volunteers his insights from twenty years of campaign number crunching on how to:
Build more effective marketing campaigns
Understand the real drivers of your sales
Create a holistic approach to marketing measurement
Prove your marketing's value to the C-suite
This isn't just another marketing podcast - it's a masterclass in understanding how to truly measure and maximise your marketing efforts. Whether you're a CMO, marketing manager, or aspiring marketing leader, this episode will transform how you think about marketing analytics.
Stop guessing. Start measuring. Listen now and claim your seat in the C-suite via:
Don't miss this opportunity to revolutionise your marketing approach. Your bottom line will thank you.
Nikki Taylor
Marketing & Communications Director APAC
Analytic Partners
www.analyticpartners.com
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