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B2A: Marketing to Machines in an Agentic World 🤖
Open AI just changed shopping forever, is your brand ready for it?
How an AI influencer won Wimbledon 🏆
Mia Zelu and the rise of virtual influencers
Do more with less and still win an Effie🏆
3 ways to maximise marketing budgets in FY26
 • 
Jo-Ann Foo
CMOs at the Crossroads: Why “More Data” Isn’t the Answer (But Smarter Data Is)
+ How to get it!
PODCAST: The New CMO Playbook: Brand, Data, CX, and Beyond with Debra Soon, CMO, Singlife
Listen now | Listen to the experts and claim your seat in the c-suite, just like them!
1
35:27

June 2025

The Long-Term Impact of Short-Termism: Why Brand Still Matters More Than Ever
Featuring all the data you need to get that brand budget.
Don’t Waste Great Creative on Sh*t Media (or Vice Versa)
How to ensure great ideas drive the returns they deserve.
 • 
Nikki Taylor
OFF THE RECORD: Is SG60 A Marketing Opportunity or Obligation?🤔
Candid conversations with real CMOs over lunch at a secret location in Singapore 🤫
Tariffs Are A Test of Strategy: Here's How Smart CMO's Pass
So why is it such a struggle to approve?
 • 
Nikki Taylor

May 2025

PODCAST: How Chocolate Finance Disrupted Bank Brands
Hear Chocolate's Chief Creative Officer and agency CEO explain the campaign that brought in a billion dollars!
 • 
Nikki Taylor
42:13
How CMOs Can Turn CFOs into Champions for Marketing Investment
If you're a CMO trying to secure more marketing budget, chances are you’ve heard the question: “What’s the ROI?” - and not in a casual tone.
 • 
Nikki Taylor
Beyond the Click: Reclaiming Marketing Strategy in APAC’s Performance-Obsessed Landscape
All the best bits from my Digital Day keynote for The Marketing Society
 • 
Nikki Taylor
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