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AI marketing is entering its next phase. Most brands are NOT ready for it.
It is NOT the next performance channel but something else...
May 27
•
Nikki Taylor
1
LIVE FROM CAMPAIGN 360: When the world changes, your marketing plan HAS to change with it.
The marketers who can adapt will have the upper hand.
May 21
•
Nikki Taylor
4
What happens when a fintech CMO challenges how marketing value is measured?
With Jason Chuan, Chief Marketing Office, Endowus
May 12
•
Nikki Taylor
41:41
APAC’s Energy Shock Is Already Rewriting Your Marketing Plan
Energy caps, inflation rises and supply chain disruptions are coming, let's get ahead of them.
May 5
•
Nikki Taylor
1
April 2026
🎙️PODCAST: Why Marketing Mix Modelling is the map for marketers in a volatile world
An in-depth discussion with leading modeller Paul Sinkinson
Apr 28
•
Nikki Taylor
46:35
Why Most Marketing Plans Fail the Moment They’re Written (and What to Do About It)
5 steps to more effective and agile planning.
Apr 22
•
Nikki Taylor
29:49
CHINA SPOTLIGHT: Douyin’s Double-Edged Sword by Kelly Zheng
A deep dive into one of the most powerful growth engines in China by Kelly Zheng.
Apr 14
2
Planning for Certainty Is the Real Risk in 2026.
That may sound harsh, but for many marketers across Asia and Australia it is simply the commercial reality of 2026 - by Kauri J. Ballard
Apr 8
1
March 2026
We Asked 455 Marketers How They Make Investment Decisions. Here’s What They Told Us.
What’s shaping marketing investment decisions right now and where the gaps still sit.
Mar 31
•
Nikki Taylor
1
Marketing With Shrinking Budgets: How to Grow When the Easy Money Is Gone
Guest post by Kauri J. Ballard, Senior Director, Analytic Partners
Mar 23
1
Growth Isn’t a Media Problem. It’s a Decisioning Problem.
Because (whisper it), most growth doesn't come from marketing alone 🤫
Mar 17
•
Nikki Taylor
1
The Hidden Power of Channel Synergy: Why Chinese Brands Play a Different Game🀄
In China, it’s not just about being everywhere, it’s about making every channel work together.
Mar 10
•
Nikki Taylor
4
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