CHINA SPOTLIGHT: Douyin’s Double-Edged Sword by Kelly Zheng

A deep dive into one of the most powerful growth engines in China by Kelly Zheng.

Apr 14

2

Planning for Certainty Is the Real Risk in 2026.

That may sound harsh, but for many marketers across Asia and Australia it is simply the commercial reality of 2026 - by Kauri J. Ballard

Apr 8

1

March 2026

We Asked 455 Marketers How They Make Investment Decisions. Here’s What They Told Us.

What’s shaping marketing investment decisions right now and where the gaps still sit.

Mar 31 • Nikki Taylor

1

Marketing With Shrinking Budgets: How to Grow When the Easy Money Is Gone

Guest post by Kauri J. Ballard, Senior Director, Analytic Partners

Mar 23

1

Growth Isn’t a Media Problem. It’s a Decisioning Problem.

Because (whisper it), most growth doesn't come from marketing alone 🤫

Mar 17 • Nikki Taylor

1

The Hidden Power of Channel Synergy: Why Chinese Brands Play a Different Game🀄

In China, it’s not just about being everywhere, it’s about making every channel work together.

Mar 10 • Nikki Taylor

4

The “Diminishing Returns” Trap: Why Cutting Video Spend Can Shrink Total ROI

If you’ve ever watched a finance team react to a channel ROI curve, you’ll recognise the pattern.

Mar 3 • Nikki Taylor

2

February 2026

Leadership Means Nothing If It Doesn’t Help CMOs Win 🏆

Analytic Partners has once again been named a Leader in The Forrester Wave™: Marketing Measurement and Optimisation Services, Q1 2026...so what?

Feb 24 • Nikki Taylor

3

8

Confessions of a CMO: What I Didn’t Know About Marketing Effectiveness Almost Killed My Budget

After 20 years in marketing, I thought I had seen it all.

Feb 10 • Nikki Taylor

2

Pay-To-Play: Why Marketing Spend in China Is Skyrocketing 🚀

In China marketing isn't just an investment, it's oxygen!

Feb 3 • Nikki Taylor

2

2

January 2026

[Part 2] AI Search Will Break Attribution Before It Breaks Search.

Low-intent and high-intent search have always existed. What AI is doing now is exposing how poorly we measured the difference between them.

Jan 27 • Nikki Taylor

4

1

[Part 1] Google Search Is NOT Dying. But LOW INTENT DISCOVERY is.

AI is stripping out low‑value clicks, not killing search. What remains is higher‑value, brand‑led demand shaped by omnichannel marketing.

Jan 20 • Nikki Taylor

4

1