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The 8 fouls holding marketing back from winning the growth agenda 🏆
A new report from IAA Singapore examines why marketing remains on the wings of major commercial decisions, and what APAC leaders must do to move into…
Jul 14
•
Nikki Taylor
5
Why marketers need to stop worshipping the dashboard, with Mark Khoo of Versuni
Versuni may not be a household name, but the Philips range of products it distributes across APAC certainly are.
Jul 8
•
Nikki Taylor
44:33
June 2026
CASE STUDY: When one campaign lifts the whole portfolio
How Birds Eye's masterbrand campaign cast a halo over its entire product range
Jun 30
•
Nikki Taylor
4
1
Why your measurement strategy fails before it even begins
Every marketer knows the feeling. The forecast wobbles, finance wants options by Friday, and the fastest way to look disciplined is to go dark for a…
Jun 23
•
Nikki Taylor
2
The 18-Week Amnesia Effect: Why Your Most Defensible Budget Cut Can Be Your Most Expensive
Every marketer knows the feeling. The forecast wobbles, finance wants options by Friday, and the fastest way to look disciplined is to go dark for a…
Jun 16
•
Nikki Taylor
3
The 6 Conversations That Defined H1 (And None of Them Were About AI)
The six CMO Office articles or podcasts that sparked the biggest conversations in the first half of 2026, and what they say about where marketing is…
Jun 10
•
Nikki Taylor
2
Inside PRISM+’s Commercial Playbook with Frank Ng
How does a Singapore-born consumer electronics challenger grow profitably in one of the most competitive categories around?
Jun 2
•
Nikki Taylor
52:40
May 2026
AI marketing is entering its next phase. Most brands are NOT ready for it.
It is NOT the next performance channel but something else...
May 27
•
Nikki Taylor
1
LIVE FROM CAMPAIGN 360: When the world changes, your marketing plan HAS to change with it.
The marketers who can adapt will have the upper hand.
May 21
•
Nikki Taylor
4
What happens when a fintech CMO challenges how marketing value is measured?
With Jason Chuan, Chief Marketing Office, Endowus
May 12
•
Nikki Taylor
41:41
APAC’s Energy Shock Is Already Rewriting Your Marketing Plan
Energy caps, inflation rises and supply chain disruptions are coming, let's get ahead of them.
May 5
•
Nikki Taylor
1
April 2026
🎙️PODCAST: Why Marketing Mix Modelling is the map for marketers in a volatile world
An in-depth discussion with leading modeller Paul Sinkinson
Apr 28
•
Nikki Taylor
46:35
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