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May 2025

PODCAST: How Chocolate Finance Disrupted Bank Brands
Hear Chocolate's Chief Creative Officer and agency CEO explain the campaign that brought in a billion dollars!
 • 
Nikki Taylor
42:13
How CMOs Can Turn CFOs into Champions for Marketing Investment
If you're a CMO trying to secure more marketing budget, chances are you’ve heard the question: “What’s the ROI?” - and not in a casual tone.
 • 
Nikki Taylor
Beyond the Click: Reclaiming Marketing Strategy in APAC’s Performance-Obsessed Landscape
All the best bits from my Digital Day keynote for The Marketing Society
 • 
Nikki Taylor
PODCAST: How Last Click Attribution is Killing Your Brand
Listen now | Listen to the experts and claim your seat in the c-suite, just like them!
 • 
Nikki Taylor
40:47
Introducing The CMO Office Podcast
Listen now | Listen to the experts and claim your seat in the C-suite, just like them!
 • 
Nikki Taylor
1:16

April 2025

OFF THE RECORD: Bridging The Communications Gap Between CMOs & CFOs 🌉
Candid conversations with real CMOs over lunch at a secret location in Singapore 🤫
Same Same, But Better: The Art of Regional Marketing in Asia
You don’t need to work long in a regional marketing role before hearing it: "That’s just how we do it here."
 • 
Nikki Taylor
How to Win in China’s Closed Digital Ecosystem
For marketers eyeing growth in China, the opportunity is huge - but so is the complexity.
Omnichannel or Omnishambles? Why Are We Still Pretending Digital and Traditional Are Separate? 🤦🏻‍♀
Is it that omnichannel is too hard? Too expensive? Too complicated? Or do we not really believe in it?
From Dashboard to Boardroom: How to Serve Data Without Putting Your CFO to Sleep
Or worse - confuse them into cutting your budget.
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Nikki Taylor
© 2025 Nikki Taylor
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