Leadership Means Nothing If It Doesn’t Help CMOs Win 🏆

Analytic Partners has once again been named a Leader in The Forrester Wave™: Marketing Measurement and Optimisation Services, Q1 2026...so what?

Feb 24 • Nikki Taylor

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Confessions of a CMO: What I Didn’t Know About Marketing Effectiveness Almost Killed My Budget

After 20 years in marketing, I thought I had seen it all.

Feb 10 • Nikki Taylor

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Pay-To-Play: Why Marketing Spend in China Is Skyrocketing 🚀

In China marketing isn't just an investment, it's oxygen!

Feb 3 • Nikki Taylor

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January 2026

[Part 2] AI Search Will Break Attribution Before It Breaks Search.

Low-intent and high-intent search have always existed. What AI is doing now is exposing how poorly we measured the difference between them.

Jan 27 • Nikki Taylor

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[Part 1] Google Search Is NOT Dying. But LOW INTENT DISCOVERY is.

AI is stripping out low‑value clicks, not killing search. What remains is higher‑value, brand‑led demand shaped by omnichannel marketing.

Jan 20 • Nikki Taylor

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Stronger Together: Why Channel Synergy Is Marketing’s Real Advantage🤝

It's not about the 'best' channel but how channels work best together.

Jan 13 • Nikki Taylor

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🔮2026 APAC Predictions – Part 2: The Measurement Meltdown and the Rise of the Dual Journey

Welcome back - time to destroy some dashboards!

Jan 6 • Nikki Taylor

December 2025

🔮2026 APAC Predictions - Part 1: The Year APAC Marketers Stop Confusing Activity for Strategy

Three things 2025 got wrong (that 2026 has to fix) - 2025 was noisy.

Dec 16, 2025 • Nikki Taylor

🎙️PODCAST: Marketing in Asia-Same, Same But Different? My Conversation with WARC Asia's Rica Facundo

Listen now | Spoiler Alert! Asia's not an outlier. We are simply moving at two paces at once.

Dec 9, 2025 • Nikki Taylor

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45:18

Gartner recognises Analytic Partners again. The real story is why it matters now.

This is not a victory lap, this is a warning - we're entering marketing's realism era.

Dec 2, 2025 • Nikki Taylor

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November 2025

Is Woolies’ Recycled Christmas Ad the Smartest Play of All?

What kind of creative actually works best during the holidays? And how can Christmas campaigns deliver real results not just festive feels?

Nov 25, 2025 • Jo-Ann Foo and Nikki Taylor

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🎙️ LIVE Podcast: Creativity, Commerciality and the Data Dilemma

Featuring Toby Aldred, Managing Director, Saatchi & Saatchi Australia & hosted by Nikki Taylor, Marketing Director, Analytic Partners

Nov 18, 2025 • Nikki Taylor

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29:39