The CMO Office | Nikki Taylor | Substack

Leadership Means Nothing If It Doesn’t Help CMOs Win 🏆

Analytic Partners has once again been named a Leader in The Forrester Wave™: Marketing Measurement and Optimisation Services, Q1 2026...so what?

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[Part 1] Google Search Is NOT Dying. But LOW INTENT DISCOVERY is.

Jan 20 • Nikki Taylor

🎙️PODCAST: Marketing in Asia-Same, Same But Different? My Conversation with WARC Asia's Rica Facundo

Dec 9, 2025 • Nikki Taylor

Marketing In An Unstable Economy

Mar 5, 2025 • Nikki Taylor

[Part 2] AI Search Will Break Attribution Before It Breaks Search.

Jan 27 • Nikki Taylor

Claim your seat in the C-suite with data & expertise from Analytic Partners

Recent posts

Confessions of a CMO: What I Didn’t Know About Marketing Effectiveness Almost Killed My Budget

After 20 years in marketing, I thought I had seen it all.

Feb 10 • Nikki Taylor

Pay-To-Play: Why Marketing Spend in China Is Skyrocketing 🚀

In China marketing isn't just an investment, it's oxygen!

Feb 3 • Nikki Taylor

[Part 2] AI Search Will Break Attribution Before It Breaks Search.

Low-intent and high-intent search have always existed. What AI is doing now is exposing how poorly we measured the difference between them.

Jan 27 • Nikki Taylor

[Part 1] Google Search Is NOT Dying. But LOW INTENT DISCOVERY is.

AI is stripping out low‑value clicks, not killing search. What remains is higher‑value, brand‑led demand shaped by omnichannel marketing.

Jan 20 • Nikki Taylor

Stronger Together: Why Channel Synergy Is Marketing’s Real Advantage🤝

It's not about the 'best' channel but how channels work best together.

Jan 13 • Nikki Taylor

🔮2026 APAC Predictions – Part 2: The Measurement Meltdown and the Rise of the Dual Journey

Welcome back - time to destroy some dashboards!

Jan 6 • Nikki Taylor

🔮2026 APAC Predictions - Part 1: The Year APAC Marketers Stop Confusing Activity for Strategy

Three things 2025 got wrong (that 2026 has to fix) - 2025 was noisy.

Dec 16, 2025 • Nikki Taylor

45:18

🎙️PODCAST: Marketing in Asia-Same, Same But Different? My Conversation with WARC Asia's Rica Facundo

Listen now | Spoiler Alert! Asia's not an outlier. We are simply moving at two paces at once.

Dec 9, 2025 • Nikki Taylor

Gartner recognises Analytic Partners again. The real story is why it matters now.

This is not a victory lap, this is a warning - we're entering marketing's realism era.

Dec 2, 2025 • Nikki Taylor

Podcasts

The CMO Office Podcast

🎙️PODCAST: Marketing in Asia-Same, Same But Different? My Conversation with WARC Asia's Rica Facundo

Links

Analytic Partners

Maximise the value of analytics to drive growth and strengthen customer relationships.

Marketing intelligence across more than 750 brands, 45 countries, and hundreds of billions in spend across industries.

The Multiplier Effect

A CMO’s guide to brand-building in the performance era.

Beyond Marketing Report

Uncover how top marketing leaders are using marketing insights to drive impact beyond media, influencing pricing, product, and strategy to unlock sustainable success.

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